HP (for Ivory Worldwide)
The brief from HP, was to create an engaging experience to celebrate the history and heritage of the HP brand, which would take place in the exhibition area of the HP Reinvent Global Partner Conference in Houston, Texas. The creative team at Ivory Worldwide in London designed a Time Hop experience.
In Texas, Boutique Productions researched, sourced and styled the 1940’s props and set pieces to produce a replica of the garage that Hewlett & Packard invented their first product in. This was followed by further spaces that evoked the look and feel of the eras 60’s, 80’s & 2000’s using period correct set pieces and props including historic HP products, to create immersive sets for guests to walk through.