Analyst Meeting & Driving Experience
Inchcape (for Line Up)
Guests were welcomed to ‘Formula Inchcape’ hosted at Brands Hatch. After a networking breakfast, guests moved into the plenary session, where city analysts heard from André Lacroix, CEO & the executive team followed by a Q&A session.
After a trackside lunch, analysts selected from a choice of high spec cars to drive around the historic circuit under the guidance of professional drivers. Other driving activities included, ‘experience electric’, ‘precision drive’ and an ‘off road 4×4 experience’.
If the analysts preferred a less adrenaline fueled day, they could immerse themselves in the custom built showroom in the pit garages, chat with the executive team, or learn more about the cars from the on hand brand ambassadors. This created the perfect opportunity for the analysts to touch and feel the brand and products.